Unlocking the YouTube Goldmine: How Much Can You Earn with 1 Million Subscribers?

In today’s digital age, YouTube has emerged as a powerful platform for content creators to share their talents, ideas, and passions with the world. But beyond this, YouTube has also become a lucrative avenue for earning money. With billions of users worldwide, it offers an incredible opportunity for creators to monetize their content and turn their passion into a profitable venture.

Whether you are a seasoned YouTuber or just starting your journey, you’ve likely wondered about the potential earnings that come with a substantial following on this platform. Specifically, how much money can you make on YouTube with 1 million subscribers?

While the idea of having millions of people follow your channel may seem daunting, it’s not an unreachable goal. Many YouTubers have already achieved this milestone, proving that with creativity, consistency, and a bit of strategy, it’s possible to build a large audience on YouTube.

But what does this mean in terms of earnings? How much can you really earn if you hit the 1 million subscriber mark? In this blog post, we will delve deep into the world of YouTube monetization, breaking down the potential earnings from various revenue streams such as AdSense, YouTube Premium, channel memberships, and more.

Stay tuned as we uncover the financial potential of a YouTube channel with 1 million subscribers. Whether you’re an aspiring YouTuber or simply intrigued by the business side of this popular platform, this post is sure to provide valuable insights.

Understanding YouTube Monetization

Before we dive into the potential earnings from a YouTube channel with 1 million subscribers, it is crucial to understand how YouTube monetization works. Monetization is simply the process of earning money from your YouTube content. YouTube offers several ways for creators to monetize their content, each with its own set of requirements and earning potential.


The most common form of YouTube monetization is through advertising revenue via Google AdSense. Once your channel meets the eligibility requirements (at least 1,000 subscribers and 4,000 watch hours in the past 12 months), you can apply to join the YouTube Partner Program (YPP). Once approved, ads can be displayed on your videos, and you earn money based on viewer interactions with these ads.

The types of ads that can appear include display ads, overlay ads, skippable and non-skippable video ads, bumper ads, and sponsored cards. Earnings from AdSense largely depend on factors such as the type of ad, the location of viewers, and the specific CPM (cost per thousand impressions) rates.

YouTube Premium

YouTube Premium is a subscription service that allows members to watch ad-free videos, access to YouTube Originals, and other perks. As a creator, you can earn money from YouTube Premium subscribers watching your content. The revenue is generated from the monthly subscriptions of Premium users, and it’s distributed among creators based on the amount of watch time they receive from Premium subscribers.

Channel Memberships

Another way to monetize your YouTube channel is through channel memberships. This feature allows your subscribers to pay a monthly recurring fee to get unique badges, new emojis, Members-only videos, and other exclusive perks. It provides a steady stream of income and also helps foster a stronger connection with your most loyal fans.

Merchandise Shelf

For creators with a substantial following, YouTube offers the merchandise shelf feature. This allows you to showcase your official branded merchandise directly on your YouTube channel. From t-shirts and mugs to phone cases and more, it’s a great way to earn additional income while increasing your brand visibility.

Understanding these various forms of monetization is key to maximizing your earnings on YouTube. In the following sections, we’ll delve deeper into how much you can potentially earn from each of these revenue streams with 1 million subscribers.

How Much Money Do You Make from AdSense with 1 Million Subscribers?

When we talk about earning money on YouTube, the first thing that typically comes to mind is AdSense revenue. But how much can you actually earn from ads with 1 million subscribers?

The reality is that the number of subscribers doesn’t directly correlate with ad earnings. Instead, ad earnings are based on the number of views a video receives and how many viewers interact with the ads. Therefore, a channel with 1 million subscribers may earn less from AdSense than a channel with a smaller subscriber base but higher viewer engagement.

However, to provide a rough estimate, let’s consider the average CPM (Cost Per Mille), which is the amount an advertiser pays for one thousand views or clicks of an advertisement. The CPM rates can vary greatly, depending on several factors such as the content’s niche, viewer demographics, and the time of year. However, on average, a YouTube channel can expect to receive about $0.25 to $4.00 in CPM.

Assuming an average CPM of $2, if your videos consistently get 500,000 views (which is not unreasonable for a channel with 1 million subscribers), you could potentially earn $1,000 per video from AdSense alone.

Factors Influencing Ad Earnings

As mentioned earlier, several factors can influence your AdSense earnings:

  1. CPM Rates: Different niches attract different advertising rates. For example, finance and business-related content often have higher CPMs than entertainment or gaming content.
  2. Viewer Location: Advertisers pay more for views from certain countries like the U.S., Canada, and the U.K. Therefore, if a significant portion of your audience is from these countries, you may earn more.
  3. Ad Type: Not all ads are created equal. Skippable video ads tend to generate more revenue than display ads or bumper ads.
  4. Viewer Engagement: The more viewers interact with the ads on your videos (by clicking on them or watching them fully), the more you earn.

In conclusion, while having 1 million subscribers can increase your chances of getting more views, it’s ultimately the quality of your content, the engagement of your viewers, and the factors above that determine your AdSense earnings.

Earnings from YouTube Premium

Another significant revenue stream for YouTube creators comes from YouTube Premium. This is a subscription service that offers ad-free viewing, background play, access to YouTube Music Premium, and downloads across all of YouTube.

So, how do you make money from YouTube Premium? The process is quite straightforward. A portion of the monthly subscription fee paid by YouTube Premium members is distributed to creators. The amount you earn is proportional to the watch time your content receives from Premium subscribers. In other words, the more a Premium subscriber watches your content, the more you earn.

However, determining potential earnings from YouTube Premium can be quite complex due to the variables involved, such as the number of Premium subscribers who watch your content and the total watch time. But to provide an estimate, let’s consider some numbers.

According to YouTube, the majority of creators who are part of the YouTube Partner Program see an increase in their YouTube-based revenue of between 50% and 100% after joining YouTube Premium. This means if you were previously earning $1,000 per month from AdSense, you could potentially earn an additional $500 to $1,000 per month from YouTube Premium views.

Of course, this is a rough estimate and actual earnings can vary greatly based on factors such as your channel’s niche, viewer demographics, and overall watch time.

With 1 million subscribers, it’s reasonable to assume that a substantial portion of them might be YouTube Premium subscribers. Therefore, the potential to earn significant revenue from YouTube Premium is certainly there.

In conclusion, while AdSense may be the most common source of YouTube revenue, don’t overlook the potential of YouTube Premium. The ad-free viewing experience attracts many users, and as a creator, this can translate into a substantial boost in your earnings.

Income from Channel Memberships and Merchandise Shelf

In addition to AdSense and YouTube Premium, YouTube creators can further diversify their income streams through channel memberships and the merchandise shelf. These features not only provide additional revenue but also help to strengthen the relationship between creators and their audience.

Channel Memberships

Channel memberships allow your viewers to join your channel through monthly payments and in return, receive perks such as custom emojis, badges, and access to exclusive live chats. This feature requires you to have at least 30,000 subscribers.

The revenue you earn from channel memberships depends on how many of your viewers decide to join. You can set up different membership levels ranging from $0.99 to $49.99 per month. YouTube takes a 30% cut of the membership fees, so if you have 1,000 members paying $4.99 per month, you would earn approximately $3,500 per month after YouTube’s cut.

With 1 million subscribers, even if a small percentage decides to join as members, this could translate into a substantial income.

Merchandise Shelf

The merchandise shelf allows creators to showcase their official branded merchandise directly below their video. This feature is available to channels with more than 10,000 subscribers.

The potential earnings from the merchandise shelf can vary greatly depending on factors like the price of your merchandise, the profit margin, and the number of items sold. However, it’s worth noting that selling merchandise not only provides additional income but also helps increase your brand visibility and fan loyalty.

Assuming a profit margin of $10 per item and you sell 500 items per month, that translates to an additional $5,000 in revenue.

In conclusion, while AdSense and YouTube Premium may form the bulk of a creator’s income, channel memberships and the merchandise shelf offer exciting ways to boost your earnings. With 1 million subscribers, these features represent a significant opportunity to diversify your income and grow your brand.

Influences on Earnings

While the idea of earning a substantial income from YouTube is attractive, it’s essential to understand that numerous factors influence these earnings. These factors go beyond just the number of subscribers or views and dive into aspects such as niche selection, audience engagement, and video frequency.

Factors Influencing Earnings

  1. Niche: The topic of your content can significantly affect your earnings. Some niches have higher CPMs because advertisers are willing to pay more to reach a specific audience. For instance, content related to finance, real estate, or technology often attracts higher ad rates.
  2. Audience Engagement: The more engaged your audience is, the more likely they are to watch ads, become channel members, or buy merchandise. High engagement also leads to more views, which directly impacts your ad revenue.
  3. Video Frequency: Consistently uploading videos can help keep your audience engaged and increase your overall views. However, it’s important to find a balance between quantity and quality, as low-quality videos may harm your reputation and viewer engagement.
  4. Video Length: Longer videos can accommodate more ads, potentially increasing your ad revenue. However, longer videos need to be engaging to prevent viewers from clicking away.
  5. Viewer Demographics: Advertisers pay more to target viewers in certain countries and age groups. Therefore, if your audience falls into these high-value demographics, you may earn more.

Tips for Maximizing Earnings

  1. Focus on Quality: High-quality, engaging content attracts more views and keeps viewers coming back. It also encourages viewers to engage with ads and join as channel members.
  2. Engage with Your Audience: Respond to comments, ask for likes and shares, and create a sense of community. This can increase viewer engagement, leading to higher earnings.
  3. Promote Channel Memberships and Merchandise: Don’t be shy about promoting these features. Make sure your viewers are aware of them and the benefits they offer.
  4. Diversify Your Income: Don’t rely solely on ad revenue. Diversify your income through channel memberships, merchandise sales, sponsored videos, and more.
  5. Understand Your Audience: Use YouTube Analytics to understand your audience better. This can help you create content that resonates with them, leading to higher engagement and earnings.

In conclusion, while having a large subscriber base can certainly help boost your earnings, it’s ultimately the various factors discussed above and your strategies to maximize them that will determine your success on YouTube.

Case Studies

To better understand the potential earnings from YouTube, let’s take a look at some real-life examples of YouTubers who have around 1 million subscribers and their reported earnings.

1. Graham Stephan:

Graham Stephan is a real estate agent and personal finance YouTuber with over 3 million subscribers. However, when he hit 1 million subscribers, he was already earning a significant income from YouTube. In a video titled “How Much I Made From 1 Million Subscribers,” Stephan revealed that he earned around $1.9 million in ad revenue alone in 2019. His niche (personal finance and real estate) is known for having high CPMs, which significantly boosted his earnings.

2. Shelby Church:

Shelby Church is a lifestyle and tech YouTuber with over 1.5 million subscribers. In her video, “This Is How Much YouTube Paid Me For My 1,000,000 Viewed Video,” she shared that she made approximately $3,400 in AdSense revenue for a video that hit over a million views. While this doesn’t directly correlate to her total earnings, it provides insight into the potential ad revenue per million views.

3. Linus Tech Tips:

Linus Tech Tips is a technology-focused YouTube channel with over 13 million subscribers. According to Social Blade, a social media analytics tool, when they had roughly 1 million subscribers, they were estimated to earn between $1.7K and $27.6K per month from ad revenue alone.

These case studies demonstrate the wide range of potential earnings from YouTube, even with a similar number of subscribers. Factors such as niche, audience location, engagement rate, and more can significantly affect a YouTuber’s income.

Remember, these figures are just estimates and may not reflect the exact earnings of these YouTubers. However, they do provide a glimpse into the potential income one can generate from YouTube with a subscriber base of around 1 million.

While the journey to 1 million subscribers may seem daunting, with consistent effort, quality content, and a sound strategy, it’s certainly achievable. And as these case studies show, the potential rewards can be well worth the effort.


Achieving 1 million subscribers on YouTube is no small feat, but as we’ve explored in this article, reaching this milestone can open the door to significant earnings potential. From ad revenue and channel memberships to merchandise sales and more, there are various ways YouTubers can monetize their platform, each contributing to a diversified income stream.

While it’s challenging to pinpoint an exact figure for potential earnings with 1 million subscribers – given the various influencing factors such as niche, viewer demographics, and engagement rate – the case studies we’ve examined provide a glimpse into the possibilities. From Graham Stephan’s impressive $1.9 million in ad revenue alone to Shelby Church’s estimated $3,400 per million views, the earning potential is substantial.

However, it’s vital to remember that these figures don’t come easily or quickly. Behind each successful YouTuber is a journey filled with hard work, consistency, creativity, and dedication to delivering quality content. The monetary reward, while attractive, is often a by-product of a passion for creating and sharing content that resonates with people.

To aspiring YouTubers, let these potential earnings serve as motivation, but not your only driving force. Pursue your passion, deliver valuable content, engage with your audience, and remain consistent. The path to 1 million subscribers may be long and winding, but the rewards – both monetary and otherwise – can be well worth the journey.

Remember, every successful YouTuber started with zero subscribers. Your first step towards that million is simply to start. So pick up that camera, share your story, and who knows? You could be the next YouTube sensation.


When it comes to YouTube earnings, especially for channels with 1 million subscribers, there are numerous questions that often arise. Let’s address some of the most common ones:

1. How much does YouTube pay per 1000 views?

The amount YouTube pays per 1000 views, also known as CPM (Cost Per Mille), varies greatly depending on factors such as the video’s niche, viewer demographics, and the type of ads displayed. On average, YouTubers can expect to earn between $0.25 to $4.00 per 1000 views after YouTube takes its cut.

2. Is ad revenue the only way to earn money on YouTube?

No, ad revenue is just one of several ways to earn money on YouTube. Other income streams include channel memberships, merchandise shelf, Super Chat, and YouTube Premium revenue. Many YouTubers also earn money through sponsorships and affiliate marketing.

3. Can you still earn a good income if your niche has low CPMs?

Yes, while niches with higher CPMs can lead to higher ad revenue, it’s still possible to earn a good income in niches with lower CPMs. This can be achieved by diversifying your income streams and focusing on increasing viewer engagement, which can lead to more views and higher earnings from features like channel memberships and merchandise sales.

4. How much can I potentially earn with 1 million subscribers?

As we’ve seen in the case studies, earnings for YouTubers with 1 million subscribers can vary greatly. Factors such as niche, audience demographics, viewer engagement, and income diversification all play a role. Therefore, it’s difficult to give a definitive figure.

5. Do I have to pay taxes on my YouTube earnings?

Yes, YouTube earnings are considered taxable income. Depending on your location and the tax laws in your country, you may need to pay income tax on your YouTube earnings. It’s recommended to consult with a tax professional to understand your obligations.

Remember, success on YouTube isn’t just about the number of subscribers or views. It’s about creating quality content that resonates with your audience and building a community around your brand. Keep this at the forefront as you embark on your YouTube journey, and the earnings will follow.

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